Dupuis.app, built to work.
dupuis.app is the platform we use to build strategy from start to finish. It brings everything into one connected system — company research, market and category analysis, consumer insights, brand strategy, and future opportunities — so every part of the work informs the next.
Company Assessment
Workspace for the organization behind the brand — stakeholders, portfolio, technology and capabilities, organizational tensions, execution constraints.
Category Assessment
Multi-section workspace for assessing a category as a whole — boundary, competitive map, trajectory, white-space interrogation, synthesis. Imports competitor profiles.
Consumer Assessment
Workspace for understanding the consumer this brand is for — built around signal intake: define what you're learning, collect signal from where consumers speak, synthesize, translate into strategic moves.
Brand Worlds
Strategic synthesis workspace for building parallel brand directions — foundation, three worlds, archetype/positioning/voice/naming co-pilots, in loops.
Foresight Assessment
Meta-workspace that ingests forward-looking signals from across the other assessments — cultural movements, disruption signals, trajectory reads — and synthesizes a unified view of where things are heading.
Competitor Profile
Custom research frameworks for a single competitor — calibrated to context. Produces a prompt pack for downstream research. Also usable standalone.
Reddit Brief
Define a research brief and emit paste-ready Apify inputs for Reddit signal collection. Subreddit discovery is LLM-assisted; sampling defaults are battle-tested. Phase one of the broader signal-intake module.